POLITICAL COMMUNICATION
Serving, explaining & recoding Europe
IN2IT has a very strong relationship with most the EU institutions : European Parliament, European Commission, Committee of the Regions, Economic and Social Committee… We are active in all the major EU events at every possible level. From the launching campaigns to the closing sessions and other aftermovies, we dedicate ourselves to the quality, impact and consistency of the European communication.
GLOCAL POWER
Our teams of video reporters spend their time travelling around to capture Europe in its ever-changing destiny. Beauty, successes, tensions, diversity… they encounter a variety of perspectives and experiences during their journeys. They are witnessing the constant articulation of the global with the local and bring it back in Brussels to produce the most actual stories. Their role as conveyors of voices contributes to enhancing transparency, accountability, and the effectiveness of democratic institutions, thereby creating a healthier environment for democracy in Europe.
EMPATHY & ENGAGEMENT
The power of the video language ? Being able to create bridges between viewers, citizens, actors on the field and decision makers. And while, like everyone else, we are amazed by the progress of AI, we deliberately continue to work with our own brains and human-based tools. In the field of communication, we believe AI is problematic: it can imitate, but it cannot listen, question, or truly connect. That’s why every IN2IT project is designed and executed by people, for people.
PASSION for politics
We are passionate about public communication. Active citizens and passionate creative professionals are indispensable within the European democratic communication system. Their crucial role lies in their proximity to ordinary people and their ability to convey their voices to decision-makers. More than ever they are essential in countering the failure of democracy.
Effective & utopic Communication
Traveling creatives are skilled communicators. They can translate complex issues into messages that are accessible to the general public. Furthermore, it's equally fundamental that citizens have the opportunity to engage with these passionate communicators. These interactions not only bridge the gap between everyday citizens and those actively shaping political narratives but also inspire individuals to become more informed, vocal, and proactive participants in the democratic dialogue. The synergy between passionate creatives and engaged citizens creates a dynamic exchange of ideas and energies, revitalizing the democratic spirit and fostering a sense of collective responsibility for shaping the future of European democracy.
“TAILOR - MADE AUTHENTICITY”
When shooting entirely original footage isn’t an option, and stock footage becomes part of the equation, we propose a smart hybrid alternative. Stock footage doesn’t have to look like stock footage. Rather than inserting a recognisable “stock footage section” into your film, we create original shots specifically designed to connect with the selected footage. Characters, actions, close-ups, transitions and narrative details are conceived and shot to bridge the gaps and make everything belong to the same cinematic world. Our approach starts with a precise search for the right existing images. Using our cinematic expertise, we then treat those images as the technical core of the sequence, carefully analysing their light, lenses, framing, movement, texture, locations, casting and performance… and we shoot the missing pieces to match. We insert your authentic characters or carefully directed acting talents weaving every element into one coherent narrative. The result is seamless: stock and original footage blend so naturally that they no longer feel like separate sources. Different images, characters and production methods become part of the same visual language, the same story. It’s a highly crafted hybrid of efficiency, authenticity and cinematic craft that delivers the consistency and impact of a fully bespoke production while keeping budgets and logistics under control.