Young Politicians : Social Media Campaign

“Young people are a source of

change, of irreverence, of inspiration.

They bring something new to society,

because they dare to ask questions”.

(Inês Santos Xavier)

The European Committee of the Regions asked us to develop a full video campaign for the Young Elected Politicians Programme. We have started shooting nice close-up interviews with our friend Mortimer Petre. All participants were young local politicians. Most elected for the first time. We have tried to capture their freshness and spontaneity.

They have multiple concerns: from climate change to workers rights. And a personal idea of the best way to tackle it, articulating the local and the global levels. Ines, Nora, Miia, Radoslaw and the other YEP’s are fully aware to be the next politicians in charge. Compared to the previous generation, they speak the same languages and use the same digital tools.

We have created a variety of formats to fit all the social media needs : 16/9, square and vertical. And created a graphic language to express their message in the shortest, strongest and clearest way. The edits are around 30 seconds, and we made a compilation clip of 3 minutes across all the topics.

Thanks to Miia Eskelinen-Fingerroos, Laura Sparavigna, Theresa Ringler, Nora Mouallali, Kirsteen Currie, Vincent Chauvet, Inês Santos Xavier, Radosław Swół, Willhelm Sundman.